Google Maps Business Leads for Local Prospecting

What this pipeline does

Local prospecting needs clean business records before it needs automation. A good first list should answer who the business is, where it is, how to contact it, what category it belongs to, and which source proved the record.

The Google Maps EU Business Leads Scraper collects public business details from European map searches and returns names, addresses, websites, phones, categories, coordinates, and map URLs.

Best first run

Start with one city and one service category.

{
  "queries": ["dentist Amsterdam"],
  "maxItems": 50,
  "country": "NL"
}

Review duplicates before importing. Local businesses often have multiple branches, old listings, or category variants that look similar.

Lead row shape

{
  "name": "Example Dental Clinic",
  "address": "123 Market Street, Amsterdam",
  "phone": "+31 20 123 4567",
  "website": "https://example-clinic.nl",
  "category": "Dentist",
  "map_url": "https://maps.google.com/?q=example"
}

Keep map_url and website separate. The map URL proves the listing; the website is where your enrichment workflow can find contact pages, booking links, and business context.

Prospecting workflow

Use a two-step workflow:

1. Build the local business list from Maps.
2. Send businesses with websites into Website Contact Extractor for emails, social profiles, and tech-stack hints.

That pairing is stronger than using either source alone. Maps gives local discovery. The website gives contact context and richer qualification fields.

Deployment notes

Run by region, category, and campaign. Avoid mixing too many cities in one run because it makes QA and deduplication harder. For agencies, keep one dataset per client campaign so exported files stay easy to explain.